Журнал Viche 2007 №17

№17, 2007

Anti-advertisement is a way to power

There is no doubt that advertisement is the powerful mean of conduct of political fight. However that may be the aim of political advertisement is forming of political priorities of electors who have to do their choice, the last foremost will have influence on those of them, who have not determined their position till the beginning of electioneering. Therefore the competitive fight takes place during electioneering mostly for their voices.