Журнал Viche 2011 №20

№20, 2011

Semiologic approaches in the research of mass communication

Phenomenon of mass communication can be examined from different points of view. Therefore, while studding it as a process of delivering messages the accent is often made on the analysis of influence of the methods in mass communication (MMC) on the consciousness and conduct of the audience. In the research of mass communication the most important thing is the peculiarities of report content.