№6, 2011 Political Advertisement as a Process of CommunicationPolitical advertisement is an advertisement of political parties (associations), public authorities, state and public organizations, and also those citizens who take part in political activity, their actions, ideas, programs and attitude toward some organizations, events, citizens, ideas. From the point of view of political psychology, political advertisement is a system of communications which are designed to change consciousness and conduct of people in accordance with the political aims of advertiser (political parties, movements, leaders).
Anzhelika AKAYOMOVA |