Журнал Viche 2009 №23

№23, 2009

Antiadvertising on dostrokovikh parliamentary elections as a mean of manipulation public consciousness

Negative advertising, though widely known, is an insufficiently understood phenomenon of modern society. Negative Ads range from simple messages containing compromising evidence to outright slander against an individual or an institution. Simultaneously informative and emotional, Political negative advertising seeks to influence public conscienceю The case-study of the TV negative political advertising is an example of manipulative techniques used by political parties and blocks during pre-term Parliamentary elections in Ukraine.
Keywords: negative advertising, manipulative techniques, emotions, TV political advertising, pre-term Parliamentary elections

For the sake of activation of potential of social sciences in providing of anticrisis social progress it follows to apply all accessible facilities of forming of progressive social culture of citizens.