Українською | In English
Viche 2009 №20

№20, 2009

How Can the Crisis be Overcome And the Reputation Preserved?

Key factor in reputational management is the defence of reputation. The reason for it is that reputation is always under the threat of being damaged. Reputations of a politician, political party, organization, company or any other institution can be damaged by events or by number of events called the crisis. As a rule the crisis breaks the normal activity by drawing attention of mass-media and is likely to worsen the situation in case of unsuccessful attempts to handle it. The crisis comes when the reputation of a person or organization is under the threat or it has already been damaged in the result of untruthful media comments.

Oleksandra DADKOVA