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Viche 2006 №20

№20, 2006

The values in the political advertisement: the sociological analysis

In the article the sociological analysis of the values in the political advertisement is made. It is printed out that the values defined variety. In the article importance efficacy as the value is demonstrated. The efficiency of the political advertisement depends upon the way they reflect the social values.

Сhudovska-Kandyba Iryna