Українською | In English
Viche 2011 №5

№5, 2011

Basic Principles of Modern Election Marketing

The concept of election marketing is closely associated with such brand new political categories as political market and political marketing. We will mark that election technologies, which are the methods of preparation, organizations and conducting electoral campaigns, is a component part of the political marketing and political market on the whole. Therefore one of initial general principles of the election marketing is the understanding of essence bases and features of functioning of political market and political marketing.

Anatoliy PAVKO