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Viche 2006 12

12, 2006

Brand of Ukraine after Orange revolution: informational challenges

At the beginning of 2005 year it was possible to talk with confidence and pride about the global advancement of the orange brand of Ukraine, in other words about the fulfillment of the task that was put and... failed by many countries.
The final victory of the Ukrainian people created all possibilities for a new power and for the further active advance and strengthening of the positive orange brand of Ukraine in the world and Ukraine appears to be now a unified and democratic state. And this task was charged with the internal diplomacy.
Unfortunately, at the end of that 2005 year there were all grounds to state that the orange brand of Ukraine suffered enormous moral losses. It was caused by several factors.

Igor SLISARENKO